All India Rubber Industries Association



  • February 25, 2022
Webinar on -

Ref:   78/2021-22                                                                    21st February 2022     
All Members of the AIRIA,
Dear Members,

Sub: Invitation for the Webinar through Zoom on 25.02.2022 at 3.30 pm Topic Business Innovation

Greeting from All India Rubber Industries Association !
AIRIA-SR cordially invites all member companies and their staffs for an interactive session on Business Innovation
Find attached the flyer and brief points on the webinar.
Topic: Business Innovation
Speakers: Mr. Visweswaran Sundararaman  and Mr. Akshat Agrawal
Time: 3.30 pm to 5.00 pm

Value is created by removing a significant limitation for the customer, in a way that was not possible before, and to the extent that no significant competitor can deliver.”
Dr. Eliyahu Goldratt

We tend to confuse improvement with innovation. Most improvements even when they present new tools and processes, are not necessarily removing a significant limitation for our customers. A guided process for out of the box thinking Innovation does not need to be a magical act of randomness, or dependent on a single person. It can be the result of structured processes that drives engineers and managers to create the next breakthroughs.

The TOC Innovation process is applied in an array of industries such as electronics, equipment consumer products, food, toys, baby care products, automotive, IT, finance, and pharma. It addresses three key questions:

1. How to come up with the next big thing
2. How to convert the idea to a successful business
3. How to align all needed stakeholders to support it

Vishu and Akshat will share with you in this session:

• Orientation for Breakthrough Innovation: Defining Value
• Innovation: Defining Value
• Devising the Strategic Canvas: Needs Map Analysis
• Looking at Current Value: Mystery Analysis
• Identifying New Value: 3 Eyes Analysis

Kindly do register in the link given below:
Register in advance for this meeting:  

After registering, you will receive a confirmation email containing information about joining the meeting.
For further queries, if any, kindly contact:

Thanks & Regards

Rajendra Bhamare
Secretary General
All India Rubber Industries Association
601, Pramukh Plaza, B Wing,
485, Cardinal Gracious Road,
Chakala, Andheri (East)
Mumbai 400 099 Maharashtra, India
H/P: +91 7045831217
Tel No. 022-2839 2095 / 2107 /